anche sulle schede video la concorrenza sta facendo abbassare i prezzi!
Product Positioning, Availability & the Competition
Leading up to today’s launch, the announcement Radeon RX 5700 series has created quite a butterfly effect across the greater video card industry. With AMD having shown their cards early, NVIDIA, who has essentially been dominating the $300+ space since the start of the year, made their own preemptive move with the launch of the GeForce RTX 2070 Super and the RTX 2060 Super. A price cut in everything but name, the new Super cards saw NVIDIA essentially shift the performance of its $699 RTX 2080 and $499 RTX 2070 cards down to $499 and $399 respectively. These cards won’t go on sale for another two days (on a more traditional Tuesday), but it’s a launch that was clearly intended to shore up NVIDIA’s own position while taking some steam out of AMD’s launch.
AMD in turn made their own adjustments, cutting the price of their cards on Friday before they even launched. While the RX 5700 XT was originally set to launch at $449 and the RX 5700 (vanilla) at $379, these became $399 and $349 cards respectively before the first board was ever sold. These kinds of last-minute pricing shenanigans are not unheard of – first impressions count for a lot – however it’s been a long time since we’ve seen AMD and NVIDIA trading shots in quite such a direct manner. The net result is that, at least for the $349 to $499 segment of the video card market, the performance-per-dollar ratio just went up even more.